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Tiffany & Co, Covent Garden

Portview delivered a new omni-channel boutique for luxury jeweller Tiffany & Co. in the heart of London’s Covent Garden and is designed to encourage creative interaction and play.

Location Covent Garden, London

Sector Luxury Retail

Size 400m2 Timescale 5 months

The concept store embodies Tiffany’s trailblazing attitude towards modern jewellery styling, embracing individuality and the art of self-expression. Offering a fresh perspective to the luxury environment, the dynamic space is a place of creativity, not formality. The open-plan space boasts a bright interior where bold, typographical wall visuals are paired with splashes of the brand’s signature Tiffany blue, which is accented throughout the space with carefully selected paint finishes and textiles.

The boutique features an installation of Tiffany blue boxes, a #MakeItTiffany personalisation bar, a floor-to-ceiling screen, group seating and wall graphics showcasing a prominent ‘T’ motif. Other design features include a world-first Tiffany fragrance vending machine, and wooden crates displaying playful, ‘Everyday Objects’ accessories. The open ‘Everyday Objects’ crate displays are juxtaposed with the traditional jewellery glass counters to strike the perfect balance of contemporary design touches with traditional components.

Key Point

The overall look reflects Tiffany & Co’s dynamic and whimsical approach to high-end retail, without the formality that’s typically attached to upmarket brands. The space encourages shoppers to think outside the little blue box and engage in various forms of self-expression, personification, and product innovation.

Next project luxury-retail retail