Portview carried out a full refurbishment for Rolex, at the iconic Old Bond Street Store. Our team transformed the compact and traditional boutique into a beautiful space that feels more like a cathedral than a retail environment.
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Location Old Bond Street
Sector Luxury Retail
Project Size 2,183m²
Size 2,183m² Timescale 52 weeks
Light streams into the store through the new windows and skylights. Internal glass partitions opened the space up, as does a floating mezzanine level, which provides a second floor without encroaching on ceiling height or blocking any of the light that floods in through the rear skylights.
A wall of illuminated ‘aqua glass’ draws the eye as you walk further into the boutique – its gently undulating wave motif alluding to Rolex’s expertise in producing reliable waterproof watches. The new boutique is furnished with premium materials, including polished plane wood cabinets, crema marble floors and soft cream leather to ensure that the surroundings are every bit as luxurious as the watches on sale.
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