Skip to content

Arsenal FC Avenell Club

Following on from the success of Dial Square in Emirates Stadium, Portview once again collaborated with design consultancy, 20.20, to transform 14 executive boxes into the Avenell Club – a luxury lounge taking its name from the road leading to Arsenal F.C’s former home, Highbury Stadium.

Location Avenell Club, Arsenal FC

Sector Stadia

Size: 650m2 Timescale: 4 months

Portview transformed 14 executive boxes into one luxurious, 217-seater lounge, The Avenell Club. The private members’ club boasts panoramic views of the pitch and offers a superior matchday experience before stepping out into the stadium bowl to take in the action.

The Avenell Club has a premium feel with subtle storytelling elements, such as a countdown to kick-off which is illustrated by an LED light display above the banquette seating, where lights illuminate one by one as kick-off approaches. A new structural mezzanine floor was built over the top of the Emirates Lounge, a feat that has never been done before in the stadium.

Made to feel like a continuation of the pitch, The Avenell Club features earth-like tones with beautiful green marble, soft waxed leather and clay-toned Rombini tiles designed by French duo Ronan and Erwan Bouroullec.

There are several personalisation elements within The Avenell Club, including a members’ wall measuring 2500 x 700mm featuring the names of all members for the season, while each member has a personalised coat hook and plaque with their name engraved in brass within the cloakroom. From the plaster-pressed epicentre, and the marble-etched tables, to the bespoke L.S. Lowry-esque Arsenal painting, all items were designed for members to discover something new each time they visit.

Key Point

Lean Towards The Action

50 tonnes of structural steel support beams and 257 individually sized floor joists helped finish off the new mezzanine and was installed in just eight days.

The lounge comes alive with an exhilarating storytelling countdown.

Next project stadia stadium stadium-arena-venue